Purpose of the session:
Planning an advertising campaign of social promotion
Description of the Activity:
- Once you arrive at the final idea, decide how to promote it using social tools as a content manager would do: decide the best channel, content and format suitable for the target (meme, challenge, graphics, illustration, photo album, video), create a hashtag or a starting call to action that tells about the school spin-off.
- With more time, you can request the creation of a real social campaign following digital storytelling and some viral advertisements.
Create a social campaign
Using social platforms and social tools to campaign or raise awareness in schools.
- Autobiographical: tell or show what you do or know personally to encourage your peers to do the same. Raise awareness and promote by example.
- Playful: a creative solution that plays with the participatory and committed dimension of all as challenge or launch of a meme, hashtag to which an action should correspond.
- Narrative: create a work, image or video that speaks about the chosen theme in a new, emotional, original way for a more professional solution.
Materials and resources required
Choose the content
